DIGITAL MARKETING SERVICES
Digital Marketing is essential for scaling your business beyond local and personal connections. By leveraging the power of social media, cross promotions, and advertising strategies, we can help your business gain the traction necessary for profitable growth.
SOCIAL MEDIA MANAGEMENT
If you want to reach your audience where they are, the answer is social media. But there's more to a great social media strategy than just being there. You have to be engaging, entertaining, consistent, and know how to reach the right audience with your messaging. The beauty of a solid organic social media presence is the ability to connect with potential buyers and create a community without needing to spend additional advertising dollars to do so. We understand how to work with the ever-changing algorithm to create highly engaging photo and video content that reaches not only a large portion of your followers, but also non-followers that might be interested in joining your community, or better yet, becoming a customer.
SOCIAL MEDIA ADVERTISING
As most online business owners know, Facebook/IG is one of the most accessible and fastest to market advertising platforms available for small to medium-sized businesses. Working with and adapting to the Facebook ever-changing algorithm however can make it quite difficult to run profitably. RPCreativ has a track record of providing profitable ROAS (return on ad spend) and we offer a low upfront cost with a profit share, so regardless of the ups and downs you may see, we make it easy to stay profitable. Our experienced team will create ad variations and test advanced audiences based on website behavior, social media engagement with your brand, and Facebook demographics to reach your fans with the right message, in the right place, at the right time.
LEAD GENERATION & GIVEAWAY CAMPAIGNS
In order to maximize the efforts of Email Marketing, you need contacts to send to. We help grow your email list through multiple channels, such as Facebook Lead Ads, Self Liquidating Offers, Exit Intent Email Collection, Product Giveaways, and more.
Giveaway campaigns are a powerful method to gain email addresses, spread brand awareness, increase social following, and generate good will with fans. Displaying a genuine interest in giving back increases customer loyalty, resulting in long term return customers and advocates. We handle the hosting, promotion, and winner selection for you.
AMBASSADOR / AFFILIATE PROGRAMS
Ambassador Programs are a great way to build a community around yoru brand and authentically spread the word about your awesome products. We handle designing and building out the program, complete with an info landing page, application page, and Affiliate Dashboard. Once the program is set up, we get to work bringing it to life. This includes audience research, discovery & recruiting, sending product, negotiating rates, relationship management, deliverable tracking, ROI reporting/analytics, content management, and facilitating payments. You're welcome to be as hands-on or hands-off as you're comfortable with along the way. Want to review every person before we reach out to them? No problem. Want to hear from us once a month to find out how much money we're making you? Sounds great, too.
Email marketing is among the most consistent traction channels (no, email is not dead!), generating lifetime value for your brand. We leverage advanced email management techniques such as multistep cart recovery, behavior based retargeting flows, A/B testing, sales funnels, and campaign based sending to maximize your use of this traction channel and deliver relevant, personalized content to your subscribers. Plus they look pretty nice, too!
WEBSITE DESIGN & DEVELOPMENT
Having a clean and professional looking website is crucial to building brand strength and legitimacy amount potential buyers, but more than that, your website needs to be organized and function in a way that provides a great user experience. Your customers need to be able to effortlessly find the products and information they are looking for, and be able to effortlessly complete their purchase. Our experience in website usability enables us to look beyond the pixels and dive deeper into how your visitors are interacting with your website and what can be improved to make buying a no-brainer.
WEBSITE MAINTENANCE & OPTIMIZATION
Our team of Shopify experts will ensure your product listings and collections are managed properly, oversee any new product launches, and keep your site updated with the evolution of your brand. We'll optimize your traffic by increasing site speed, running A/B tests, analyzing on-site user behavior, and testing various upsells and cross-sells to obtain maximum revenue from each customer. We can also recommend, install, and customize a suite of Shopify Apps to maximize your site's ability to increase conversions and provide the best user experience.
In addition to website design, we can also assist with any photo editing, product mock-ups, ad creation, business card design, catalog design, etc. that can be useful to enhance the aesthetic and promotion of your brand.